Sarah Gilbrook has been appointed Head of Marketing, whilst Dominic Cavan has been named Customer Marketing Manager, and Dan Cooper as Digital Marketing Manager. The now seven-person team covers the company’s LNG, LPG and mains gas offerings.
The marketing team will be lead by Gilbrook and will report to Stacey Morgan, who has joined the company at board level as Sales & Marketing Director.
Morgan said: “Flogas has long been established as a major LNG supplier in England, Scotland and Wales, and the last few years have seen the company go from strength to strength – introducing innovative new services and products to help serve a huge variety of energy needs.
“Our strategic vision will accelerate the journey of the last few years, as we continue to strengthen our position in the energy market place, whilst ensuring that our customers, both commercial and domestic, are the central focus of everything we do.”
Gilbrook will be responsible for delivering customer-focused, multi-channel marketing campaigns to both new and existing customers. She will be joined by Cavan, who has 20 years’ experience in direct marketing and business development, as well as Cooper, who has spent over 15 years in digital marketing. Cooper will lead the company’s online activity, ensuring that its website remains customer friendly.
Gilbrook said: “At Flogas, our customers are at the heart of everything we do, so it’s important that all of our marketing activity is geared towards understanding what our customers want, and making sure we engage with them in the right ways. I’m very excited to be part of such an experienced and forward-thinking team, and my colleagues and I are looking forward to unveiling some big plans in 2017.”
In addition to this, the company has welcomed graduate trainee Alex Cattle on a year-long marketing placement. He joins Gilbrook, Cavan and Cooper, as well as Customer Marketing Managers Reena Mistry and Harriet Woodman, and Marketing Support Manager Jo-Anne Cluer, in the new Flogas marketing team.
Gilbrook added: “We’re currently looking for an experienced Data & Insight Manager to join our team. It’s a key role within the marketing function, so the ideal candidate will be data curious, analytically savvy, commercially astute, and passionate about sharing their insight-driven recommendations to drive growth and make an impact. We haven’t finalised our recruitment for this role yet, so we’d welcome CVs from suitable candidates.”
Lee Gannon, the Managing Director of Flogas, added: “Whether we’re powering heating, hot water, cooking, industrial, logistics or manufacturing processes, our marketing is central to our customers’ experience, so it was important we built the team to ensure we continually exceed their expectations. I’m looking forward to watching the team develop as we continue to lead our field.”
Read the article online at: https://www.lngindustry.com/liquid-natural-gas/14022017/flogas-announces-marketing-team-appointments/