Clean Energy Fuels Corp. announced that is wholly-owned subsidiaries, IMW Industries, NorthStar Inc. and Clean Energy Renewable Fuels (CERF) have been renamed and redefined as divisions of the main company.
IMW Industries is now Clean Energy Compression, NorthStar is now Clean Energy Cryogenics and CERF is now Clean Energy Renewables.
Commenting on the decision, Andrew J. Littlefair, President and CEO, said: “The strategic importance of unifying our divisions under a single Clean Energy mark and brand identity cannot be understated. This move will strengthen our reputation and broaden our recognition as well as eliminate any confusion for our customers and other partners.”
While the name changes affect brand-identity it will not change operational practices, management infrastructure or business objectives. The transition to the new names will begin immediately.
Adapted from press release by Katie Woodward
Read the article online at: https://www.lngindustry.com/small-scale-lng/28052015/rebrand-for-clean-energy-subsidiaries-840/